New store opens in downtown Pageland

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By Gary Phillips

If you’re wondering what gift to give someone special this Christmas, what about a one-of-a-kind item embroidered with the recipients name or initials?
New Creations Embroidery and Gifts opened Dec. 9 at 115 N. Pearl Street in Pageland, and owner Elizabeth Smith said she’s been busy.
“We specialize in personalizing gift items, but I also do some commercial accounts,” she said.
Smith said she has done embroidery work in her Pageland home since 2006, but it got to be so big she and her husband Matthew decided they needed a real store.
“I started with a little sewing machine with an embroidery attachment. Within about six months I had to buy a bigger embroidery machine,” she said. “Everything you see here now used to be in the upstairs of our house.”
Smith’s state-of-the-art machines are computer controlled and she can special order embroidery patterns for nearly any sport, hobby or activity that anyone would want or need stitched onto clothing, tote bags or any number of items.
There are many items for sale at New Creations, but Smith said a large part of her business is from people who bring items to her to be monogrammed or customized in some way.
“I do a lot of that. Right now I have been getting a lot of Christmas stockings,” she said. “Most of my business is brought to me.”
Smith said her machines can also do embroidery of leather goods if they are not too thick. She has done guitar straps, leather vests and other such items.
New Creations also stocks handmade jewelry made by Sheila Griffin and decorative ceramics by Donna Shoemake.
“It’s important to me to help other people get along with their stuff,” she said.
Matthew Smith said he and Elizabeth are happy to be open in downtown Pageland and they see signs that the downtown area is regaining strength.
“I’d like to see the town be more pedestrian oriented and help bring business back around here and not just on the bypass,” he said. “That’s a big deal for the people traveling through, but for the people who live here I’d like to see more opportunities for entertainment and shopping. That’s how I’m looking at it.”